Publication

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  Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

  September 1, 2015 / Consumer behavior, Publication

   
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  Grabbing Readers: How to Focus Your Paper’s Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

  August 26, 2015 / Publication

   

• Executives’ Tools for Making Tough Decisions Competently: Assessing the Value of Product Portfolio Planning Methods, Devil’s Advocacy, Group Discussion, Weighting Priorities, and Evidenced-Based Information

  August 14, 2015 / Publication

   
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  Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

  June 15, 2015 / Publication, Research

   

• Triple Sense-Making of Findings from Marketing Experiments Using the Dominant Variable Based-Logic, Case-Based Logic, and Isomorphic Modeling

  September 1, 2013 / Publication