Recent Publications

  • Modeling firm heterogeneity in corporate social performance and financial performance

     
  • The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

     
  • Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

    Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

    Despite the popularity of Wi-Fi technologies and social networks, many residents in developed nations are more socially isolated than a few decades ago. Applying fuzzy-set qualitative comparative analysis (fs/QCA), using […]

     
  • Grabbing Readers: How to Focus Your Paper’s Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

    Grabbing Readers: How to Focus Your Paper’s Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

     
  • Executives’ Tools for Making Tough Decisions Competently: Assessing the Value of Product Portfolio Planning Methods, Devil’s Advocacy, Group Discussion, Weighting Priorities, and Evidenced-Based Information

     
  • Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

    Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

     
  • Heuristics-in-use in industrial interfirm-collaborating clusters

    Heuristics-in-use in industrial interfirm-collaborating clusters

     
  • Woodside on Holbrook Ch. 23

     
  • Tiger Woods, Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality

     
  • Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

    Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

     
 
 

Featured readings

  • Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
  • Incompetency training: Theory, practice, and remedies
  • Applying complexity theory to solve hospitality contrarian case conundrums
 
 

Publications