Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics (Part A) (Advances in Business Marketing and Purchasing)
E-Services Adoption: Processes by Firms in Developing Nations: 23 (Advances in Business Marketing and Purchasing)
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing)
Tourists’ Perceptions and Assessments: 8
CONSUMER BEHAVIOR
Deep Knowledge of B2B Relationships Within and Across Borders: 20
Luxury Fashion and Culture: 7 (Advances in Culture, Tourism and Hospitality Research)
Field Guide to Case Study Research in Tourism, Hospitality and Leisure: 6 (Advances in Culture, Tourism and Hospitality Research)
Market-Driven Thinking
Business-to-Business Marketing Management:Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing)
Tourism Sensemaking: Strategies to Give Meaning to Experience (Advances in Culture, Tourism and Hospitality Research)
Interfirm Networks: Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing)
Organizational Culture, Business-to-business Relationships, and Interfirm Networks
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites (Advances in Culture, Tourism and Hospitality Research)
Case Study Research: Theory, Methods and Practice
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research)
Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises (Advances in Business Marketing and Purchasing)
Advances in Culture, Tourism and Hospitality Research, Volume 2
Tourism Management: Analysis, Behaviour and Strategy
Innovation And Diffusion Of Software Technology: Mapping Strategies
Advances in Culture, Tourism and Hospitality Research, Volume 1 (Advances in Culture) (Advances in Culture, Tourism and Hospitality Research)
Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
Tourism Behaviour: Travellers’ Decisions and Actions
Managing Product Innovation (Advances in Business Marketing and Purchasing)
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing)
Designing Winning Products (Advances in Business Marketing and Purchasing)
Advances in Business Marketing and Purchasing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing)
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing